Investor Due Diligence Report
Exploring the intersection of fashion, psychology, and consumer behavior to challenge norms, reshape habits, and drive sustainability into the mainstream.
4K
280 paid
N/A
Insufficient data
15 of 30 days needed
Pricing
$8/mo
$80/yr annual option
$2K
280 paid subs
$2K/mo – $2K/mo(±0%)
1.5
15.5
0.43%
(comments + likes) / subscribers
Weekly
0.8 posts/week
55/100
Variable (~12.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| MCJ Newsletter | 37K | N/A | Free | substack |
| Planet: Critical | 32K | N/A | $8/mo | substack |
| David Gelles | 30K | N/A | Free | substack |
| A Second Opinion | 28K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4K | $1,780.8 | — |
| Mar 2026 | 4K | $1,780.8 | ~0% |
| Apr 2026 | 4K | $1,780.8 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
4K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 55 similar-size peers in Climate have paid tiers
Pricing position
$8/mo vs $10.5/mo category average (191 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Apr 2026 | $8 | $80 |
| Mar 2026 | $10 | $105 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 26/100 | 10% |
| 28K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier