Social Signals by GREG SWAN
Investor Due Diligence Report
substackMarketing
contagious creativity = in your inbox.
2K
200 paid
N/A
Pricing
$5/mo
$50/yr annual option
$795
200 paid subs
$795/mo – $795/mo(±0%)
1.0
2.0
0.15%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 70K | +1.5% | $6.99/mo | substack |
| LA FRAISE ™ | 51K | N/A | Free | substack |
| Ecom Circle | 37K | N/A | Free | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 2K | $795 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
2K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 113 similar-size peers in Marketing have paid tiers
Pricing position
$5/mo vs $7/mo category median (247 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 48/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Influencer Impact: Creator Edition by People First |
| 25K |
| N/A |
| Free |
| substack |