HABITUALLY CHIC

Investor Due Diligence Report

substackTravel

A chic mélange of fashion, films, books, design, art, travel, and more from a NYC based OG blogger since 2007 who has a plan to move to Paris.

View full profile →Download PDF

Key Metrics

Subscribers

23K

1.6K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$10/mo

$100/yr annual option

Est. Monthly Revenue

$13K

1.6K paid subs

$13K/mo – $13K/mo(±0%)

Quality & Publishing

Audience Quality Score

75Good

0100

Publishing Pace

Previously Weekly

0.9 posts/week

Publishing Consistency

66/100

Consistent (~8.1d avg)

Competitive Landscape (Travel)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Hickman's Hinterlands	17K	N/A	$8/mo	substack
PASSAGES: Life & stories from a professional writer	16K	N/A	$5/mo	substack
Happy Hoteling	16K	+3.9%	$10/mo	substack
Backroad Portfolio	16K	-2.9%	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	22K	$12,243	—
Mar 2026	22.5K	$12,521.25	+2.3%
Apr 2026	23K	$12,799.5	+2.2%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

23K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 13 similar-size peers in Travel have paid tiers

Pricing position

$10/mo vs $5/mo category median (352 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$10	$100

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.