Maybe Baby
Investor Due Diligence Report
substackParenting
Chipping away at the inscrutability of modern life, popular culture, and how we feel about both.
200K
17K paid
~0%
Subscriber count is a platform estimate
-0.0%
net churn
Pricing
$6/mo
$60/yr annual option
$81K
17K paid subs
$81K/mo – $81K/mo(±0%)
131.7
231.0
0.18%
(comments + likes) / subscribers
~3x per week
2.8 posts/week
90/100
Very Consistent (~2.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| milk and cookies | 223K | +1.1% | $5/mo | substack |
| The Parenting Guide | 140K | N/A | Free | substack |
| Raising Good Humans with Dr. Aliza Pressman | 110K | +0.5% | $5/mo | substack |
| Family Troubles | 74K | +0.8% | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 200K | $81,090 | — |
| Mar 2026 | 200K | $81,090 | ~0% |
| Apr 2026 | 200K | $81,090 | ~0% |
| May 2026 | 200K | $81,090 | ~0% |
| Jun 2026 | 200K | $81,090 | ~0% |
| Jul 2026 | 200K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
200K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 4 similar-size peers in Parenting have paid tiers
Pricing position
$6/mo vs $5/mo category median (266 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 74/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 73/100 | 10% |
| Techno Sapiens |
| 52K |
| N/A |
| $8.99/mo |
| substack |
| $81,090 |
| ~0% |
Revenue Model
Active paid subscription tier