Hyperallergic
Investor Due Diligence Report
ghostMarketing
Sensitive to art and its discontents
Investor Due Diligence Report
Sensitive to art and its discontents
1K
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$60/yr annual option
$530
~100 est. paid subs
$265/mo – $795/mo(±50%)
0.2
0.02%
(comments + likes) / subscribers
Daily
19.2 posts/week
39/100
Variable (~2.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 70K | +1.5% | $6.99/mo | substack |
| Ecom Circle | 37K | N/A | Free | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Influencer Impact: Creator Edition by People First | 25K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6K | $3,180 | — |
| Mar 2026 | 2K | $1,060 | -66.7% |
| Apr 2026 | 1K | $530 | -50.0% |
| May 2026 | 1K | $530 | ~0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
1K subscribers — below the 2K category median (based on 131 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 96 similar-size peers in Marketing have paid tiers
Pricing position
$6/mo vs $7/mo category median (247 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $6 | $60 |
| Feb 2026 | $8 | $80 |
| Feb 2026 | $100 | $1,000 |
| Feb 2026 | $20 | $200 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 28/100 | 30% |
| Publishing Consistency | 11/100 | 10% |
| Famous Campaigns |
| 23K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier