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Uses Substack subdomain (ianleslie.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Ian Leslie picks out the most important, interesting and beautiful signals from the noise.
Data updated Yesterday
The Bureau
36K subs
++1.8%/wk
The Fucking News
48K subs
So What
33K subs
Sign up for a free account to unlock The Ruffian's percentile rankings in Media
Sign up freeHere's what we know about this newsletter's activity:
Publishing Pace
Bi-weekly
Category Rank
#47 of 792
in Media
Engagement Trend
Building
too early to measure
| Subscriber-only |
| Is the Current Gulf War Taking Place? What the Post-Modernists Got Right and WrongMar 14, 2026 | Subscriber-only |
| A Deep Dive Into 'I Feel Fine'A Two-Minute Microcosm of Twentieth Century PopFeb 21, 2026 | Public |
4.1K paid
Weekly Growth
~0%
Paid Subscriber Retention
Insufficient data
16 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
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$20–$40
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for The Ruffian (16 days ago). A growth trend will appear once we have more data points.
Avg Comments
2.5
Avg Likes
52.5
Engagement Rate
0.13%· ~55 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.13% engagement rate
See The Ruffian's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
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Publishing Frequency
Bi-weekly
Last published Mar 28, 2026
0.6 posts/week avg
Media Pricing
$27.39/mo avg
Below average(-82%)
Monetization Readiness
Already monetizing
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Sign up freePriced at $5/mo, 82% below the Media average of $27/mo.