Apparently
Investor Due Diligence Report
Apparently, kids grow up. A newsletter about parenting in the big kids years with a focus on tweens, trends and internet culture from a recovering mommy blogger who has always been VERY online.
28K
2.8K paid
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$60/yr annual option
$13K
2.8K paid subs
$13K/mo – $13K/mo(±0%)
Unknown
0.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Parenting Guide | 140K | -0.3% | Free | substack |
| Raising Good Humans with Dr. Aliza Pressman | 106K | +2.0% | $5/mo | substack |
| Nap Trapped | 39K | N/A | $5/mo | substack |
| Liberating Motherhood | 34K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 28K | $13,356 | — |
| Mar 2026 | 28K | $13,356 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
28K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 22 similar-size peers in Parenting have paid tiers
Pricing position
$6/mo vs $5/mo category median (270 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 100/100 |
| 25% |
| MOM BRAIN |
| 28K |
| N/A |
| Free |
| substack |