In Moda Veritas

Investor Due Diligence Report

substackLifestyle

"In style, there is truth". I've been helping people build beautiful wardrobes from the inside out for 15 years. Dive deep into my stylist psyche as I help you forge a realistic & expressive relationship between who you are & what you wear. IG: @irene_kf.

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Key Metrics

Subscribers

16K

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$14/mo

$150/yr annual option

Est. Monthly Revenue

$9K

~800 est. paid subs

$5K/mo – $14K/mo(±50%)

Engagement

Avg Comments/Post

17.0

Avg Likes/Post

112.0

Engagement Rate

0.81%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

41Fair

0100

Publishing Pace

Bi-weekly

0.6 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Lifestyle)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Gratitude Journal	114K	N/A	Free	substack
Minimalism Life®	45K	N/A	$5/mo	substack
The Landing	41K	N/A	$8/mo	substack
MOON LISTS	37K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	16K	$9,324	—
Mar 2026	16K	$9,324	~0%
Apr 2026	16K	$9,324	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

16K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 214 similar-size peers in Lifestyle have paid tiers

Pricing position

$14/mo vs $7.13/mo category average (1699 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$14	$150

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.