Purposeful Paths

Investor Due Diligence Report

substackEducation

Building Willow Education. Learning about how young people can achieve economic and social mobility.

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Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Engagement

Avg Likes/Post

14.5

Engagement Rate

0.73%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

64Fair

0100

Publishing Pace

Previously Weekly

0.9 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Education)

Newsletter	Subscribers	Weekly Growth	Price	Platform
University of Austin	42K	N/A	Free	substack
Minding the Gap	24K	N/A	Free	substack
Play Makes Us Human	20K	N/A	$5/mo	substack
Fab Fridays	19K	N/A	Free	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

2K subscribers — above the 1.5K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 246 similar-size peers in Education have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.