Newsletter Insights — advertising rates and audience data for 33K+ newsletters
Browse all →Track The Ghost's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (jeffgoins.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
On writing and life. Long-form musings on the nature of creativity and the essence of everything. Some poems, too.
Data updated Today
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
6.5K paid
Paid Subscriber Retention
+0.0%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeThe Ghost reports a rounded subscriber count of 68K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 167 newsletters in Culture
68K places you in the top 10% of newsletters in this category.
Engagement Rate
0.09%
median: 0.01%
Posts per Week
1.0
median: 1.0
Publishing Consistency
63/100
median: 64/100
Subscribers
68K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Consistent
Category Rank
#53 of 3236
in Culture
Engagement Trend
Declining
based on recent posts
Avg Comments
15.6
Avg Likes
44.3
Engagement Rate
0.09%· ~60 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Culture
0.09% engagement rate
Score Breakdown
Engagement Score
Museletters
39K subs
Lexicon Valley
34K subs
Dust-to-Digital
27K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of The Ghost vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published May 13, 2026
1.0 posts/week avg
Culture Pricing
$5/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Culture newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free