FLESH WORLD by Jessica DeFino
Investor Due Diligence Report
by Jessica DeFino
substackCulture
Reporting on the absurd world of beauty culture. / “The newsletter the beauty industry fears.” - the Herald.
Investor Due Diligence Report
by Jessica DeFino
Reporting on the absurd world of beauty culture. / “The newsletter the beauty industry fears.” - the Herald.
134K
~0%
Subscriber count is a platform estimate
Insufficient data
23 of 30 days needed
Pricing
$6/mo
$65/yr annual option
$57K
~11.4K est. paid subs
$29K/mo – $86K/mo(±50%)
8.2
103.1
0.08%
(comments + likes) / subscribers
Weekly
1.3 posts/week
65/100
Consistent (~5.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Lexicon Valley | 34K | N/A | Free | substack |
| Beautiful Terrible Things | 29K | N/A | $8/mo | substack |
| Colin Meloy's Machine Shop | 26K | N/A | $6/mo | substack |
| Between the Lines by Tucson Festival of Books | 24K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 135K | $57,747.94 | — |
| Mar 2026 | 136K | $58,175.7 | ~0% |
| Apr 2026 | 136K | $58,175.7 | ~0% |
| May 2026 | 135K | $57,747.94 | ~0% |
| Jun 2026 | 135K | $57,747.94 | ~0% |
| Jul 2026 | 135K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
134K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
89% of 47 similar-size peers in Culture have paid tiers
Pricing position
$6/mo vs $5/mo category median (1987 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $65 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Publishing Consistency | 34/100 | 10% |
| Emily Writes Weekly | 18K | N/A | $8.5/mo | substack |
| $57,747.94 |
| ~0% |
| Aug 2026 | 134K | $57,320.18 | ~0% |
| Sep 2026 | 134K | $57,320.18 | ~0% |
| Oct 2026 | 134K | $57,320.18 | ~0% |
Revenue Model
Active paid subscription tier