House Inhabit
Investor Due Diligence Report
substackCulture
Where pop culture deep dives mingle with quality conspiracy theories, lifestyle highlights, and trending water cooler gossip.
443K
37.7K paid
~0%
Subscriber count is a platform estimate
+0.2%
net growth
Pricing
$7/mo
$50/yr annual option
$170K
37.7K paid subs
$170K/mo – $170K/mo(±0%)
30.3
132.9
0.04%
(comments + likes) / subscribers
~2x per week
2.3 posts/week
62/100
Consistent (~3.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| A History of Mankind | 60K | N/A | $9.99/mo | substack |
| Lexicon Valley | 34K | N/A | Free | substack |
| Weirder Together with Ben Lee & Ione Skye | 32K | N/A | Free | substack |
| Colin Meloy's Machine Shop | 26K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 450K | $172,698.75 | — |
| Mar 2026 | 448K | $171,931.2 | ~0% |
| Apr 2026 | 446K | $171,163.65 | ~0% |
| May 2026 | 442.5K | $169,822.7 | ~0% |
| Jun 2026 | 442.5K | $169,822.7 | ~0% |
| Jul 2026 | 443K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
443K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 11 similar-size peers in Culture have paid tiers
Pricing position
$7/mo vs $5/mo category median (3655 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 35/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 30/100 | 10% |
| Godmothers | 23K | N/A | $8/mo | substack |
| $170,012.33 |
| ~0% |
Revenue Model
Active paid subscription tier