Zooming Out
Investor Due Diligence Report
Joanna Schroeder, co-author of Talk To Your Boys & feminist media critic, tries to see the bigger picture on parenting, relationships & family equity while raising teen boys & a toddler girl.
1K
100 paid
N/A
Pricing
$5/mo
$50/yr annual option
$398
100 paid subs
$398/mo – $398/mo(±0%)
Unknown
0.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| milk and cookies | 239K | +0.5% | $5/mo | substack |
| The Parenting Guide | 140K | N/A | Free | substack |
| Raising Good Humans with Dr. Aliza Pressman | 122K | +0.8% | $5/mo | substack |
| Family Troubles | 75K | +0.7% | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1K | $397.5 | — |
| Mar 2026 | 1K | $397.5 | ~0% |
| Apr 2026 | 1K | $397.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
56% of 36 similar-size peers in Parenting have paid tiers
Pricing position
$5/mo vs $5/mo category median (120 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| Techno Sapiens |
| 52K |
| N/A |
| $8.99/mo |
| substack |