Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (joelrubin.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Explaining the intersection of foreign policy and politics.
Data updated 1 week ago
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
Avg Likes
12.0
Engagement Rate
0.03%· ~12 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Politics
0.03% engagement rate
See The Briefing Book's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
3.7K paid
Weekly Growth
Sign up for a free account to unlock The Briefing Book's percentile rankings in Politics
Sign up free-1.7%
Paid Subscriber Retention
Insufficient data
11 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$15–$30
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Tracking started recently for The Briefing Book (11 days ago). A growth trend will appear once we have more data points.
median: 1.1
Publishing Consistency
39/100
median: 65/100
Subscribers
37K
median: 4K
Paul Wells
40K subs
Richard Hanania's Newsletter
42K subs
History of the Present
29K subs
Publishing Frequency
Weekly
Last published Mar 18, 2026
0.8 posts/week avg
Politics Pricing
$7.8/mo avg
Below average(-36%)
Monetization Readiness
Already monetizing
100% of similar-size Politics newsletters also have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up freeConsistency Below Category Median
Publishing consistency (39/100) is below the Politics median (65/100).
