Newsletter Insights — advertising rates and audience data for 33K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (joereis.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
My rants on data, technology, and business.
Data updated 2 months ago
Avg Comments
15.3
Avg Likes
45.7
Engagement Rate
0.41%· ~61 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Business
0.41% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
| Public |
| Public |
| Public |
vs 309 newsletters in Business
15K places you in the top 25% of newsletters in this category.
Engagement Rate
0.41%
median: 0.00%
Posts per Week
1.5
median: 1.0
Publishing Consistency
75/100
median: 63/100
Subscribers
15K
median: 2K
Joe Reis hasn't published recently
Last post was 2 months ago. Growth, revenue and CPM projections assume ongoing activity, so they're hidden until posting resumes.
We don't have enough growth data for Joe Reis yet. The average Business newsletter has 2K subscribers.
Based on 1.4K Business newsletters tracked
Attorney Bobbie Anne Cox... Knowledge is power!
11K subs
luttig's learnings
10K subs
Big Deal Small Business
9K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Joe Reis vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Vanta, Attio, Welcome back + 60 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Previously Weekly
Inactive — last post 2 months agoBusiness Pricing
$7/mo median
Your newsletter: Free
Monetization Readiness
Business newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Business newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeReady for Sponsors
15.0K subscribers and 0.41% engagement — past the threshold where Business newsletters typically attract sponsors.