Newsletter Insights — advertising rates and audience data for 40K+ newsletters
Browse all →Track Joni Sweet's Press Opportunities & Media Insights's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (jonisweet.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Discover what Joni's working on, the sources and product suggestions she needs for upcoming assignments, tips on building relationships with writers, and insight on the media industry.
Data updated Yesterday
Avg Comments
4.0
Avg Likes
18.3
Engagement Rate
0.56%· ~22 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.56% engagement rate
Score Breakdown
Engagement Score
| Public |
| I've never done this before. I need sources for a new assignment, and I have a surprise for subscribers.Jun 16, 2026 | Subscriber-only |
| Pitch me your most interesting client right nowI've got two print assignments, opportunities to write about fascinating people, oh, and an update about my busted wrist.Jun 10, 2026 | Subscriber-only |
| 3 subject line power moves for PR prosThese simple ways can help you make a stronger first impression in a journalist's inbox.Jun 1, 2026 | Subscriber-only |
| Not a no. Just… nothing.If you feel like you've been sending pitches into a void lately, you’re not alone. Here’s what’s behind the silence—and a better way forward.Apr 6, 2026 | Subscriber-only |
| The #1 thing ruining your pitches right nowWhy “good” media pitches still get ignored—and a smart way PR professionals can make their next pitch stand out.Mar 26, 2026 | Subscriber-only |
280 paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeJoni Sweet's Press Opportunities & Media Insights reports a rounded subscriber count of 4K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 244 newsletters in Media
4K places you in the top 50% of newsletters in this category.
Engagement Rate
0.56%
median: 0.00%
Posts per Week
0.6
median: 1.2
Publishing Consistency
69/100
median: 71/100
Subscribers
4K
median: 2K
Antelope Hill Publishing
4K subs
Make More Pie
4K subs
Brad Wetzler
4K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Joni Sweet's Press Opportunities & Media Insights vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including City Manager Adolfo Bailon, Replit, JM Family Enterprises + 164 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Bi-weekly
Last published Jul 15, 2026
0.6 posts/week avg
Media Pricing
$6/mo median
Above average(+67%)
Monetization Readiness
Already monetizing
65% of similar-size Media newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free