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Platform Portability
Uses Substack subdomain (jonisweet.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Discover what Joni's working on, the sources and product suggestions she needs for upcoming assignments, tips on building relationships with writers, and insight on the media industry.
Data updated Today
podpitch.com
| Public |
| Let’s eat cake. Then talk coverage.I’ve started writing for a new publication—but that’s not why there’s carrot cake with cream cheese frosting waiting in my fridge.Sep 30, 2026 | Subscriber-only |
| This Wednesday: “The only gift guide session that’s useful!”Join us this Wednesday to learn what journalists want from holiday gift guide pitches in 2026.Sep 21, 2026 | Subscriber-only |
| Here’s how to show clients what gift guide placement is worthGift guide coverage is a PR win. Traffic and sales data can help you show clients one more reason it matters.Sep 14, 2026 | Subscriber-only |
| Pitch me: Yahoo gift guides, Forbes opportunities + moreFresh coverage opportunities for products, properties, travel advisors, and expert sources. I want your pitches!Sep 1, 2026 | Public |
| 4 dirty tricks that get journalists to open your emailsThey work! Here’s why you should never use them.Aug 11, 2026 | Subscriber-only |
| The real reasons journalists turn down press tripsScheduling conflicts top the list, but several other dealbreakers are completely within a PR pro's control.Jul 29, 2026 | Subscriber-only |
| This pitch technically did everything right—but still failedThe pitch used AI in all the wrong ways. Here's how PR pros can avoid making the same mistakes.Jul 22, 2026 | Subscriber-only |
Publishing Frequency
Bi-weekly
Last published Oct 19, 2026
0.6 posts/week avg
Media Pricing
$6/mo median
Above average(+67%)
Monetization Readiness
Already monetizing
78% of similar-size Media newsletters also have paid tiers
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Start tracking — freeJoni Sweet's Press Opportunities & Media Insights reports a rounded subscriber count of 4K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
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Avg Comments
2.2
Avg Likes
9.7
Engagement Rate
0.30%· ~12 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.30% engagement rate
Score Breakdown
Engagement Score
vs 249 newsletters in Media
4K places you in the top 50% of newsletters in this category.
Posts per Week
0.6
median: 2.3
Publishing Consistency
70/100
median: 74/100
Subscribers
4K
median: 4K
The LZ Sunday Paper
4K subs
✍️ More
3K subs
Detroit one million
3K subs
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