Necessary Salt by Joy Sullivan
Investor Due Diligence Report
substackCulture
What it means to be a woman in the world making slow, chewy art. Subscribe to receive a link to my free poetry workshop in your inbox!
22K
2.2K paid
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$9K
2.2K paid subs
$9K/mo – $9K/mo(±0%)
1.5
12.5
0.06%
(comments + likes) / subscribers
~2x per week
2.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Footnotes and Tangents | 45K | N/A | $5/mo | substack |
| Subtle Maneuvers | 39K | N/A | $7/mo | substack |
| Museletters | 39K | N/A | $5/mo | substack |
| 3 Worlds / 3 Moons | 38K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 22K | $8,745 | — |
| Apr 2026 | 22K | $8,745 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
22K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 277 similar-size peers in Culture have paid tiers
Pricing position
$5/mo vs $5/mo category median (3591 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 5/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| The House of Beasts & Vines |
| 23K |
| N/A |
| $7/mo |
| substack |