The Beaty Beat

Investor Due Diligence Report

substackReligion

News and analysis about the power and pitfalls of the American church + the occasional rant, recommendation, and bit of lady wisdom.

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Key Metrics

Subscribers

11K

1.1K paid

Verified

Weekly Growth

+5.4%

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$4K

1.1K paid subs

$4K/mo – $4K/mo(±0%)

Engagement

Avg Comments/Post

35.0

Avg Likes/Post

249.5

Engagement Rate

2.59%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

80Good

0100

Publishing Pace

Previously Monthly

0.3 posts/week

Publishing Consistency

76/100

Consistent (~22.2d avg)

Competitive Landscape (Religion)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Tipping Point Prophecy Update	160K	N/A	$7/mo	substack
Letters from God	152K	N/A	$8/mo	substack
Alex O'Connor	56K	+0.9%	$8/mo	substack
Footnotes by Jemar Tisby	52K	N/A	$7/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	10K	$3,975	—
Mar 2026	10.5K	$4,173.75	+5.0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

11K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 61 similar-size peers in Religion have paid tiers

Pricing position

$5/mo vs $5/mo category median (627 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	71/100	30%
Paid Subscriber Ratio	90/100	25%