
Keep Cool
Investor Due Diligence Report
by Nick van Osdol
Telling underpriced stories at the intersection of climate & business.
18K
~0%
Subscriber count is a platform estimate
8.3
0.05%
(comments + likes) / subscribers
Weekly
1.5 posts/week
74/100
Consistent (~4.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Recruiting Brainfood | 41K | N/A | $7.99/mo | substack |
| Ravi on Product | 32K | N/A | Free | substack |
| GTM Strategist | 29K | N/A | Free | substack |
| GTM Vault | 26K | N/A | $10/mo | substack |
Platform Dependency
Uses beehiiv platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
18K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 182 similar-size peers in Business have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 40/100 | 30% |
| Publishing Consistency | 45/100 | 10% |
| Lolita's Newsletter |
| 23K |
| N/A |
| Free |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier