On Brand
Investor Due Diligence Report
by Kira Klaas
substackMarketing
A newsletter on translating brand to business, brand-led growth, and building buy-in.
4K
280 paid
N/A
Pricing
$12/mo
$120/yr annual option
$3K
280 paid subs
$3K/mo – $3K/mo(±0%)
1.0
4.5
0.14%
(comments + likes) / subscribers
Previously Bi-weekly
0.5 posts/week
69/100
Consistent (~15.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| ✍️ Make Writing Your Job | 32K | +1.7% | $15/mo | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Influencer Impact: Creator Edition by People First | 25K | N/A | Free | substack |
| PEOPLE BRANDS AND THINGS | 25K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4K | $2,671.2 | — |
| Mar 2026 | 4K | $2,671.2 | ~0% |
| Apr 2026 | 4K | $2,671.2 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
4K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 90 similar-size peers in Marketing have paid tiers
Pricing position
$12/mo vs $7/mo category median (246 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $12 | $120 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 47/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Famous Campaigns | 23K | N/A | Free | substack |