Badreads
Investor Due Diligence Report
substackCulture
Essays, bad jokes, rants, and unsolicited advice from New York Times bestselling author Lauren Hough, and a dog named Woody Guthrie.
20K
2K paid
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$50/yr annual option
$8K
2K paid subs
$8K/mo – $8K/mo(±0%)
Previously Bi-weekly
0.8 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Lexicon Valley | 34K | N/A | Free | substack |
| Weirder Together with Ben Lee & Ione Skye | 32K | N/A | Free | substack |
| Colin Meloy's Machine Shop | 26K | N/A | $6/mo | substack |
| The Empire of the Tiny Onion | 24K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 19K | $8,065.5 | — |
| Mar 2026 | 20K | $8,490 | +5.3% |
| Apr 2026 | 20K | $8,490 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
20K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 281 similar-size peers in Culture have paid tiers
Pricing position
$6/mo vs $5/mo category median (3578 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| Between the Lines by Tucson Festival of Books | 24K | N/A | $8/mo | substack |