The Looking Glass
Investor Due Diligence Report
substackBusiness
Essays on the endless journey of building products, teams, and ourselves.
95K
9K paid
~0%
Subscriber count is a platform estimate
-0.0%
net churn
Pricing
$6/mo
$60/yr annual option
$43K
9K paid subs
$43K/mo – $43K/mo(±0%)
5.3
83.0
0.09%
(comments + likes) / subscribers
Monthly
0.3 posts/week
64/100
Consistent (~26.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| future/proof | 309K | +1.1% | $25/mo | substack |
| SemiAnalysis | 280K | +1.4% | $50/mo | substack |
| Weekend Briefing | 274K | -0.2% | Free | substack |
| Not Boring by Packy McCormick | 268K | +0.6% | $20/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 95K | $43,049.25 | — |
| Mar 2026 | 95K | $43,049.25 | ~0% |
| Apr 2026 | 95K | $43,049.25 | ~0% |
| May 2026 | 95K | $43,049.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
95K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 57 similar-size peers in Business have paid tiers
Pricing position
$6/mo vs $7/mo category median (1512 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 47/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 67/100 | 10% |
| 240K |
| N/A |
| $50/mo |
| substack |