Newsletter Insights — independent newsletter & sponsorship data across 23K+ newsletters
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ICYMI by Lia Haberman's metrics, benchmarks, and sponsor data in one document
45K
Top 10% in Media
substack
Media
+1.1%
vs 0% category avg
~33/post
avg comments + likes (0.07% rate)
Above category average
Weekly
1.2 posts/week avg
vs 1.0/week category avg
$6/mo
Category avg: $27.28/mo
781
newsletters in Media
louisvuitton.com
peloton.com
genz.com
+15 more past sponsors — enter your email below to see all
Top 10% in Media
out of 781 newslettersPublishing Frequency
Weekly
Last published Mar 20, 2026
Usually publishes Fri, Mon
1.2 posts/week avg