Newsletter Insights — advertising rates and audience data for 21K+ newsletters
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Platform Portability
Uses Substack subdomain (lloydalter.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Available from New Society Publishers, looking at the upfront carbon in everything.
Data updated 4 days ago
New Wave
5K subs
The Electrotech Revolution
5K subs
0%/wk
Climate Water Project
6K subs
Su$tainable Mobility
4K subscribers
| Public |
| Public |
| Public |
Avg Comments
12.5
Avg Likes
36.0
Engagement Rate
0.97%· ~49 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Climate
0.97% engagement rate
See Carbon Upfront!'s score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
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500 paid
Weekly Growth
N/A
Paid newsletter — revenue data available
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MRR methodology, pricing analysis, and revenue projections
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$17–$39
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for Carbon Upfront! (1 days ago). A growth trend will appear once we have more data points.
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Sign up freePublishing Frequency
~4x per week
Last published Mar 30, 2026
4.0 posts/week avg
Climate Pricing
$10.4/mo avg
Below average(-52%)
Monetization Readiness
Already monetizing
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Sign up freeApproaching Sponsor Threshold
5.0K subscribers with 0.97% engagement — 50% of the typical sponsor threshold for Climate newsletters.