The Croydon Edit

Investor Due Diligence Report

substackMedia

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Key Metrics

Subscribers

200 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$5/mo

$45/yr annual option

Est. Monthly Revenue

$743

200 paid subs

$743/mo – $743/mo(±0%)

Engagement

Avg Likes/Post

4.0

Engagement Rate

0.20%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

73Good

0100

Publishing Pace

Weekly

1.0 posts/week

Publishing Consistency

82/100

Very Consistent (~7.6d avg)

Competitive Landscape (Media)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Steady	538K	N/A	$5/mo	substack
NextDraft	144K	N/A	Free	substack
Katie Couric	138K	+0.6%	$7/mo	substack
The Coffman Chronicle	110K	-0.7%	$8/mo	substack
Katie Phang

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	2K	$742.5	—
Apr 2026	2K	$742.5	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

2K subscribers — below the 3K category median (based on 563 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

100% of 434 similar-size peers in Media have paid tiers

Pricing position

$5/mo vs $6/mo category median (863 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$45

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	50/100	30%
Paid Subscriber Ratio	90/100	25%
Publishing Consistency	100/100	10%