Macro Mornings 💡

Investor Due Diligence Report

substackFinance

Macro Mornings is a Top 1% investing newsletter globally, delivering investment strategies and macroeconomic trend analysis. Get weekly updates with clear and concise summaries of the most important market news.

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Key Metrics

Subscribers

54K

1.5K paid

Verified

Weekly Growth

+1.1%

Paid Sub Retention (30d)

+1.9%

net growth

Revenue Analysis

Pricing

$47/mo

$570/yr annual option

Est. Monthly Revenue

$66K

1.5K paid subs

$66K/mo – $66K/mo(±0%)

Engagement

Avg Comments/Post

0.4

Avg Likes/Post

60.2

Engagement Rate

0.11%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

49Fair

0100

Publishing Pace

~3x per week

2.5 posts/week

Publishing Consistency

65/100

Consistent (~3.0d avg)

Competitive Landscape (Finance)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Compounding Dividends	270K	+0.4%	Free	substack
Citrini Research	241K	+1.8%	$125/mo	substack
The Macro Compass	153K	+0.3%	Free	substack
Fintech Business Weekly	92K	+0.6%	$24/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	53K	$74,022.26	—
Mar 2026	53K	$74,022.26	~0%
Apr 2026	53K	$74,022.26	~0%
May 2026	53K	$74,022.26	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Monetization Readiness

Monetization status

Subscriber threshold

54K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 42 similar-size peers in Finance have paid tiers

Pricing position

$47/mo vs $10.5/mo category median (1214 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$47	$570

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	47/100	30%
Paid Subscriber Ratio	47/100	25%
Publishing Consistency	63/100	10%