The Blue Room with MaryAnn McKibben Dana

Investor Due Diligence Report

substackReligion

A place to breathe amid the clamor of everyday life. Hosted by author, pastor, and hopemonger MaryAnn McKibben Dana.

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Key Metrics

Subscribers

400 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$5/mo

$40/yr annual option

Est. Monthly Revenue

$1K

400 paid subs

$1K/mo – $1K/mo(±0%)

Engagement

Avg Comments/Post

3.3

Avg Likes/Post

9.7

Engagement Rate

0.33%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

66Fair

0100

Publishing Pace

Previously Weekly

1.4 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Religion)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Exposing The Darkness	45K	N/A	$6/mo	substack
Coming Down to Earth with Barbara Brown Taylor	22K	N/A	Free	substack
The Prophecy Update Newsletter	16K	N/A	$8/mo	substack
Marginalia with Beth Allison Barr	15K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	4K	$1,380	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

4K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 123 similar-size peers in Religion have paid tiers

Pricing position

$5/mo vs $5/mo category median (627 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$40

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.