Investor Due Diligence Report
The best of McLuhan from the past and the present, for today and tomorrow.
3K
300 paid
N/A
Insufficient data
20 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$1K
300 paid subs
$1K/mo – $1K/mo(±0%)
3.0
37.0
1.33%
(comments + likes) / subscribers
Monthly
0.2 posts/week
53/100
Variable (~37.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Popular Information | 541K | N/A | $6/mo | substack |
| The official Ryan McBeth Substack | 133K | N/A | $5/mo | substack |
| The Coffman Chronicle | 114K | -0.4% | $8/mo | substack |
| Behind The Headlines | 112K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 3K | $1,192.5 | — |
| Mar 2026 | 3K | $1,192.5 | ~0% |
| Apr 2026 | 3K | $1,192.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
3K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 354 similar-size peers in Media have paid tiers
Pricing position
$5/mo vs $27.28/mo category average (844 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Fix The News |
| 77K |
| N/A |
| $8/mo |
| substack |
Revenue Model
Active paid subscription tier