Newsletter Insights — advertising rates and audience data for 32K+ newsletters
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Platform Portability
Uses Substack subdomain (mikeshields.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
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Big and small questions about media, advertising and marketing.
Data updated 1 month ago
Avg Comments
0.3
Avg Likes
10.5
Engagement Rate
0.18%· ~11 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Marketing
0.18% engagement rate
Score Breakdown
Engagement Score
| Public |
Track CPM rates as they change
Start tracking — freeWe don't have enough growth data for Next in Media yet. The average Marketing newsletter has 2K subscribers.
Based on 225 Marketing newsletters tracked
vs 44 newsletters in Marketing
6K places you in the top 25% of newsletters in this category.
Engagement Rate
0.18%
median: 0.00%
Posts per Week
1.0
median: 1.0
Publishing Consistency
55/100
median: 66/100
Subscribers
6K
median: 2K
AdCeo. Reflexiones sobre la industria publicitaria en España
6K subs
contentfolks
6K subs
Zero Formula
6K subs
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Publishing Frequency
Weekly
Last published Apr 7, 2026
1.0 posts/week avg
Marketing Pricing
$7/mo median
Your newsletter: Free
Monetization Readiness
Marketing newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Marketing newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeApproaching Sponsor Threshold
6.0K subscribers with 0.18% engagement — 60% of the typical sponsor threshold for Marketing newsletters.