Investor Due Diligence Report
We are a progressive independent media platform focused on combatting right wing misinformation in the Upper Midwest. We fund ourselves through paid subscriptions and the sale of products from over 150 progressive businesses on the Minocqua Marketplace.
208K
12.4K paid
+12.3%
Insufficient data
29 of 30 days needed
Pricing
$8/mo
$80/yr annual option
$79K
12.4K paid subs
$79K/mo – $79K/mo(±0%)
1.1
12.6
0.01%
(comments + likes) / subscribers
Daily
11.3 posts/week
79/100
Consistent (~1.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Pete Buttigieg's Substack | 982K | N/A | Free | substack |
| Drop Site News | 817K | -0.1% | $12/mo | substack |
| Brian Tyler Cohen | 593K | -0.2% | $5/mo | substack |
| Civil Discourse with Joyce Vance | 592K | -0.2% | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 168K | $73,108.2 | — |
| Mar 2026 | 171.5K | $74,634.6 | +2.1% |
| Apr 2026 | 169.5K | $73,763.28 | ~0% |
| May 2026 | 169K | $73,547.04 | ~0% |
| Jun 2026 | 167.5K | $72,891.96 | ~0% |
| Jul 2026 | 165K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
208K subscribers — above the 7K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
98% of 52 similar-size peers in Politics have paid tiers
Pricing position
$8/mo vs $6/mo category median (702 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 7/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 47/100 | 15% |
| Publishing Consistency | 91/100 | 10% |
| Adam Kinzinger |
| 497K |
| +0.2% |
| $9/mo |
| substack |
| $71,804.4 |
| ~0% |
| Aug 2026 | 165K | $71,804.4 | ~0% |
| Sep 2026 | 163K | $70,933.08 | ~0% |
| Oct 2026 | 185.5K | $80,727.48 | +13.8% |
Revenue Model
Active paid subscription tier