Newsletter Insights — independent newsletter & sponsorship data across 21K+ newsletters

Baseline Design

by Joey Banks

ghostDesign

Thoughts on design systems, craft, and the people behind the work.

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Subscriber data is estimated from engagement patterns. Verified stats make your media kit more credible to sponsors.

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Key Metrics

Subscribers

Above Median in Design

Platform

ghost

Design

Frequency

Occasional

0.1 posts/week avg

Pricing

$5/mo

Category avg: $10.71/mo

Category Size

516

newsletters in Design

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Category Positioning

Above Median in Design

out of 516 newsletters

P25: 1KMedian: 1KP75: 2KP90: 6K

Key Strengths

Priced Below Category Average($5/mo vs avg $11/mo)

Growth

Subscriber Growth

Estimated from public engagement data — counts may fluctuate between updates

Publishing Consistency

Publishing Frequency

Occasional

Last published Feb 20, 2026

0.1 posts/week avg

Download PDF Media Kit

Baseline Design's metrics, benchmarks, and sponsor data in one document

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⚠

Subscriber data is estimated from engagement patterns. Verified stats make your media kit more credible to sponsors.

Verify Your Stats →

Key Metrics

Subscribers

Above Median in Design

Platform

ghost

Design

Frequency

Occasional

0.1 posts/week avg

Pricing

$5/mo

Category avg: $10.71/mo

Category Size

516

newsletters in Design

Category Positioning

Above Median in Design

out of 516 newsletters

P25: 1KMedian: 1KP75: 2KP90: 6K

Key Strengths

Priced Below Category Average($5/mo vs avg $11/mo)

Growth

Subscriber Growth

Estimated from public engagement data — counts may fluctuate between updates

Publishing Consistency

Publishing Frequency

Occasional

Last published Feb 20, 2026

0.1 posts/week avg

Baseline Design

Key Metrics

Interested in sponsoring Baseline Design?

Recent Posts

Top Posts

Top Posts by Engagement

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

Download PDF Media Kit

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Recent Posts

Top Posts

Top Posts by Engagement

Key Metrics

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

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