MCJ Newsletter

Investor Due Diligence Report

substackClimate

A deep dive into climate, energy, and industry transition topics. Featuring solutions created for and by the community, curated by MCJ.

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Key Metrics

Subscribers

37K

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Quality & Publishing

Publishing Pace

Previously Weekly

0.6 posts/week

Publishing Consistency

44/100

Variable (~11.7d avg)

Competitive Landscape (Climate)

Newsletter	Subscribers	Weekly Growth	Price	Platform
HEATED	141K	N/A	$8/mo	substack
The Crucial Years	126K	+0.4%	$6/mo	substack
Volts	94K	+0.6%	$6/mo	substack
Energy Talking Points by Alex Epstein	57K	N/A	$9/mo	substack

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses substack platform

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

37K subscribers — above the 2K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 11 similar-size peers in Climate have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.