
PEDS·DOC·TALK
Investor Due Diligence Report
by Mona Amin
Dr. Mona helps parents find confidence in parenthood- join the newsletter for expert tips and support!
1K
~0%
Subscriber count is a platform estimate
0.2
4.8
0.50%
(comments + likes) / subscribers
~2x per week
2.5 posts/week
79/100
Consistent (~2.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| milk and cookies | 239K | +0.5% | $5/mo | substack |
| The Parenting Guide | 140K | N/A | Free | substack |
| Raising Good Humans with Dr. Aliza Pressman | 122K | +0.8% | $5/mo | substack |
| Family Troubles | 74K | N/A | $7/mo | substack |
Platform Dependency
Uses beehiiv platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
56% of 36 similar-size peers in Parenting have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 81/100 | 30% |
| Publishing Consistency | 76/100 | 10% |
| Techno Sapiens |
| 52K |
| N/A |
| $8.99/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier