Investor Due Diligence Report
A weekly briefing from Piers Fawkes unpacking the weak signals shaping how brands and culture evolve. Each issue uses the PSFK Trend Graph to surface patterns across sectors and turn them into usable ideas for strategists and innovators.
18K
~0%
Subscriber count is a platform estimate
Bi-weekly
0.4 posts/week
53/100
Variable (~16.7d avg)
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 42/100 | 30% |
| Publishing Consistency | 100/100 | 10% |
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 62K | +3.5% | $6.99/mo | substack |
| LA FRAISE ™ | 52K | N/A | Free | substack |
| Content Strategy Mastery | 36K | N/A | $5/mo | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Pre-monetization — no paid subscription tier
Subscriber threshold
18K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 37 similar-size peers in Marketing have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Full-Funnel B2B Marketing |
| 26K |
| N/A |
| Free |
| substack |