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Wes Kao's Newsletter

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substack Business Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

87K

✓

Weekly Growth

Stable

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Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: 0.1%0.5 posts/wk #70 in category

Bi-weekly

See how Wes Kao's Newsletter compares to 834 other Business newsletters, engagement metrics, pricing analysis & more

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Engagement

~ Estimated

Avg Comments

7.0

Avg Likes

116.8

Engagement Rate

0.14%· ~124 likes + comments/post

(comments + likes) / subscribers

Quality Score

83Good (partial data)

0100

Engagement vs Business

0.14% engagement rate

Score Breakdown

Engagement71/100(30%)

Growth Consistency97/100(15%)

Publish Consistency100/100(10%)

Engagement Score

75Engaged

0100

0.14% engagement rate

~124 per post

Top newsletters in Business

Recruiting Brainfood

41K subs

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26K subs

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23K subs

View all Business newsletters

How Do I Stack Up?

vs 280 newsletters in Business

Subscriber Distribution

This newsletter

26.1K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 26.1K

87K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

0.5

Below median

median: 1.0

Publishing Consistency

85/100

Above median

median: 67/100

Subscribers

87K

Above median

median: 2K

Publishing

~ Estimated

Publishing Frequency

Bi-weekly

Last published Sep 16, 2026

0.5 posts/week avg

Consistency:85Very Consistent

Business Pricing

$5/mo median

Your newsletter: Free

Monetization Readiness

Business newsletters typically start charging at ~2K subscribers

Above the typical threshold

54% of similar-size Business newsletters have paid tiers

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Recent Posts

Title	Date	Engagement	Access
My top posts [bookmark this]My most popular posts by category, including on managing up, presenting to leadership, sharing your point of view, and more.Sep 16, 2026	Sep 16, 2026	11031800 words❤103	Public
The rise of the end-to-end operatorEnd-to-end operators have vision, can develop a strategy, and can execute to bring their ideas to life.Sep 2, 2026	Sep 2, 2026	12139131.1k words
Turn bugs into featuresWhen you turn bugs into features, the things you thought you were errors, constraints, liabilities about your product, could actually become selling points.Aug 19, 2026	Aug 19, 2026	27961.3k words
Before you delegate, ask yourself these 6 questionsThese questions will help your coworkers get set up for success. They're helpful if you are delegating to AI, too.Aug 5, 2026	Aug 5, 2026	12147101.4k words
Defensible, but not goodAn idea can seem reasonable on the surface, but still not be the right decision. Ask yourself, “This is defensible. But is it good?”Jul 22, 2026	Jul 22, 2026	811612978 words
In job interviews, keep your backstory shortUse the STAR method, but avoid backstory scope creep.Jul 8, 2026	Jul 8, 2026	1013961.2k words
What being "inspiring" actually meansYou are not Viggo Mortensen rallying men to fight Sauron. You are a knowledge worker in tech. Here's what it means to inspire in this context.Jun 24, 2026	Jun 24, 2026	999111.6k words
[Fundamentals] How to share your point of view (even if you’re afraid of being wrong)Sharing your point of view is one of the best ways to add value. So why do so many high performers hold back? Here's how to overcome this mental block, so you can speak up more confidently.Jun 10, 2026	Jun 10, 2026	91049958 words
EQ is not just about what you say. It’s your body language too.Understand your "tells," send the right signals, and other ways to reinforce your message.May 27, 2026	May 27, 2026	19351.4k words
What to do if you're not "detail oriented"For most knowledge workers, being able to produce work that’s error-free most of the time is a prerequisite. Your manager can't always be your safety net to catch your mistakes.May 13, 2026	May 13, 2026	1611271.6k words

Wes Kao's Newsletter

Growth

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Recent Posts

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vs Category Medians

Growth

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Track Wes Kao's Newsletter for changes

171 brands sponsor newsletters like Wes Kao's Newsletter but haven't tried Wes Kao's Newsletter yet