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The Big Picture — 400K Ghost subscribers, $5/mo | Newsletter Insights

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The Big Picture

Name: The Big Picture Newsletter Analytics
Creator: Newsletter Insights

by ngozi

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ghost Uncategorized Media Kit Investor Report

Growth

~ Estimated

Newsletter subscribers

400K

≈

Estimated count — I own this newsletter →

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%0.6 posts/wk

Weekly $5/mo

Subscriber Growth

We began tracking The Big Picture 16 days ago. A growth trend will appear once we have more data points.

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Engagement

~ Estimated

Avg Comments

181.3

Engagement Rate

0.05%· ~181 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 400K+ subscribers

Quality Score

70Good (partial data)

0100

Engagement vs Uncategorized

0.05% engagement rate

Score Breakdown

Engagement100/100(30%)

Engagement Score

100Highly Engaged

0100

0.05% engagement rate

~181 per post

How Do I Stack Up?

vs 862 newsletters in Uncategorized

Subscriber Distribution

This newsletter

200

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 200Top 25%: 2KTop 10%: 7K

400K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.05%

Above median

median: 0.00%

Posts per Week

0.6

Below median

median: 1.0

Publishing Consistency

58/100

Below median

median: 69/100

Subscribers

400K

Above median

median: 200

Here's what we know about this newsletter's activity:

Publishing Pace

Weekly

Variable

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Jul 11, 2026

0.6 posts/week avg

Consistency:58Variable

Monetization Readiness

Already monetizing

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Recent Posts

Title	Date	Engagement	Access
Chapter 21: John Rich & The Big PictureJul 11, 2026	Jul 11, 2026	416—	Public
Chapter 20: Eight Joni Mitchell Vinyls, Two Pieces of a Garfield Bowl, Tyler Hughes, and Everything Else in John Rich's Studio ApartmentJul 10, 2026	Jul 10, 2026	52—	Subscriber-only
Chapter 19: John'sJun 12, 2026	Jun 12, 2026	76—	Public
Chapter 18: Tight FiveMay 28, 2026	May 28, 2026	96—	Public
Chapter 17: The Guggenheim SocialMay 15, 2026	May 15, 2026	46—	Public
Chapter 16: Hearts, Wrists, and Garfield Bowls for $400, AlexMay 7, 2026	May 7, 2026	43—	Public
Chapter 15: NYEApr 3, 2026	Apr 3, 2026	38—	Public
Chapter 14: Sunday in the Park with SusanMar 6, 2026	Mar 6, 2026	42—	Public
Chapter 13: The Intimate Act of Watching A Curated Playlist of Reality TV EpisodesFeb 6, 2026	Feb 6, 2026	52—	Public
Chapter 12: ShawnJan 16, 2026	Jan 16, 2026	22—	Public

The Big Picture

Growth

Subscriber Growth

Engagement

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Growth

Subscriber Growth

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks