Options Playbook

Investor Due Diligence Report

substackFinance

Options trading focused on 10-delta credit spreads. Built on patterns, rules, and edge.

View full profile →Download PDF

Key Metrics

Subscribers

200

10 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$20/mo

$150/yr annual option

Est. Monthly Revenue

$133

10 paid subs

$133/mo – $133/mo(±0%)

Engagement

Avg Likes/Post

14.5

Engagement Rate

7.25%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

77Good

0100

Publishing Pace

~2x per week

2.1 posts/week

Publishing Consistency

66/100

Consistent (~3.8d avg)

Competitive Landscape (Finance)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Benzinga \| Ring The Bell	814K	N/A	Free	substack
The Contrarian	492K	-0.1%	$7/mo	substack
Unusualwhales Newsletter	386K	-0.3%	$10/mo	substack
Stephen Leeb, PhD > Turbulent Times Investor	356K	-0.1%	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	200	$159.3	—
Apr 2026	200	$159.3	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

200 subscribers — below the 3K category median (based on 751 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

100% of 201 similar-size peers in Finance have paid tiers

Pricing position

$20/mo vs $12/mo category median (1206 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$20	$150

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	100/100	30%
Paid Subscriber Ratio	57/100	25%
Publishing Consistency	59/100	10%