Our Long Walk
Investor Due Diligence Report
substackEconomics
South Africa's economic past, present and future.
6K
420 paid
N/A
Pricing
$7.5/mo
$75/yr annual option
$3K
420 paid subs
$3K/mo – $3K/mo(±0%)
2.5
13.3
0.26%
(comments + likes) / subscribers
Previously ~2x per week
2.5 posts/week
79/100
Consistent (~3.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Paul Krugman | 592K | +0.3% | $7/mo | substack |
| Noahpinion | 454K | -0.1% | $10/mo | substack |
| Economics Matters by Laurence Kotlikoff | 162K | N/A | $15/mo | substack |
| Kyla’s Newsletter | 160K | +0.3% | $10/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 5K | $3,428.44 | — |
| Mar 2026 | 5.5K | $3,774.26 | +10.1% |
| May 2026 | 6K | $4,114.13 | +9.0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
6K subscribers — above the 5K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 54 similar-size peers in Economics have paid tiers
Pricing position
$7.5/mo vs $8/mo category median (191 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $75 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 31/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 67/100 | 10% |
| 41K |
| N/A |
| $5/mo |
| substack |