Social Currency

Investor Due Diligence Report

substackMarketing

Network-building 101 — or "how to win friends and influence people" for the digi-generation. Interviews, hacks and recommendations.

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Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Engagement

Avg Comments/Post

8.0

Avg Likes/Post

70.5

Engagement Rate

1.96%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

90Good

0100

Publishing Pace

Weekly

0.6 posts/week

Publishing Consistency

56/100

Variable (~11.9d avg)

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Ecom Circle	37K	N/A	Free	substack
Chris Hutchins	32K	N/A	Free	substack
Influencer Impact: Creator Edition by People First	25K	N/A	Free	substack
Famous Campaigns	23K	N/A	Free	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

4K subscribers — above the 2K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 90 similar-size peers in Marketing have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.