The Wahlflower
Investor Due Diligence Report
substackCulture
Missives from the studio of author & illustrator Phoebe Wahl.
9K
900 paid
N/A
Pricing
$5/mo
$54/yr annual option
$4K
900 paid subs
$4K/mo – $4K/mo(±0%)
Unknown
0.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Lexicon Valley | 34K | N/A | Free | substack |
| Beautiful Terrible Things | 29K | N/A | $8/mo | substack |
| Colin Meloy's Machine Shop | 26K | N/A | $6/mo | substack |
| Between the Lines by Tucson Festival of Books | 24K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 9K | $3,766.5 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
9K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
44% of 131 similar-size peers in Culture have paid tiers
Pricing position
$5/mo vs $5/mo category median (1990 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $54 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| Emily Writes Weekly | 18K | N/A | $8.5/mo | substack |