Brian Tyler Cohen
Investor Due Diligence Report
substackPolitics
A deep dive into what's happening in politics from one of the biggest content creators on the left.
634K
47.5K paid
~0%
Subscriber count is a platform estimate
-0.2%
net churn
Pricing
$5/mo
$50/yr annual option
$189K
47.5K paid subs
$189K/mo – $189K/mo(±0%)
154.4
1.7K
0.29%
(comments + likes) / subscribers
~2x per week
2.1 posts/week
65/100
Consistent (~3.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Adam Kinzinger | 454K | +0.2% | $9/mo | substack |
| Thinking about... | 450K | +0.2% | $7.5/mo | substack |
| Glenn Greenwald | 319K | -0.3% | $8/mo | substack |
| Our Moral Moment w/ Bishop William Barber & Jonathan Wilson-Hartgrove | 243K | -0.2% | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 628K | $215,305.88 | — |
| Mar 2026 | 635K | $217,706.78 | ~0% |
| Apr 2026 | 635K | $217,706.78 | ~0% |
| May 2026 | 634K | $217,364.93 | ~0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
634K subscribers — above the 6K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 20 similar-size peers in Politics have paid tiers
Pricing position
$5/mo vs $6/mo category median (1266 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 63/100 | 10% |
| The Big Picture |
| 200K |
| N/A |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier