Brian Tyler Cohen
Investor Due Diligence Report
substackPolitics
A deep dive into what's happening in politics from one of the most-viewed content creators on the left.
Investor Due Diligence Report
A deep dive into what's happening in politics from one of the most-viewed content creators on the left.
593K
44.5K paid
-0.2%
-0.3%
net churn
Pricing
$5/mo
$50/yr annual option
$177K
44.5K paid subs
$177K/mo – $177K/mo(±0%)
149.4
1.7K
0.31%
(comments + likes) / subscribers
~2x per week
2.1 posts/week
66/100
Consistent (~3.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Pete Buttigieg's Substack | 982K | N/A | Free | substack |
| Silver Bulletin | 339K | +1.0% | $15/mo | substack |
| Ryan Grim | 302K | N/A | $5/mo | substack |
| The Counteroffensive with Tim Mak | 138K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 628K | $215,305.88 | — |
| Mar 2026 | 635K | $217,706.78 | ~0% |
| Apr 2026 | 635K | $217,706.78 | ~0% |
| May 2026 | 633K | $217,019.1 | ~0% |
| Jun 2026 | 632K | $216,677.25 | ~0% |
| Jul 2026 | 627K |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
593K subscribers — above the 7K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
96% of 23 similar-size peers in Politics have paid tiers
Pricing position
$5/mo vs $6.25/mo category median (681 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 81/100 | 15% |
| Publishing Consistency | 39/100 | 10% |
| OpenTheBooks |
| 111K |
| N/A |
| Free |
| substack |
| $214,964.03 |
| ~0% |
| Aug 2026 | 594K | $203,651.18 | -5.3% |
| Sep 2026 | 595K | $203,993.03 | ~0% |
| Oct 2026 | 594K | $203,651.18 | ~0% |
Revenue Model
Active paid subscription tier