Predirections
Investor Due Diligence Report
by Jonathan Tonkin
substackClimate
Weekly future-focused writing on biodiversity, climate, and water for a changing world — by Prof. Jonathan Tonkin.
16K
1.1K paid
~0%
Subscriber count is a platform estimate
Pricing
$8/mo
$60/yr annual option
$6K
1.1K paid subs
$6K/mo – $6K/mo(±0%)
Previously Weekly
0.9 posts/week
66/100
Consistent (~8.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| HEATED | 141K | N/A | $8/mo | substack |
| The Crucial Years | 126K | +0.4% | $6/mo | substack |
| Volts | 94K | +0.6% | $6/mo | substack |
| Energy Talking Points by Alex Epstein | 57K | N/A | $9/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 16K | $8,496 | — |
| Mar 2026 | 16K | $8,496 | ~0% |
| Apr 2026 | 16K | $8,496 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
16K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 19 similar-size peers in Climate have paid tiers
Pricing position
$8/mo vs $6/mo category median (184 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 75/100 | 25% |
| 38K |
| N/A |
| $10/mo |
| substack |