Investor Due Diligence Report
by Victor Kernes
A menswear newsletter sharing out stylish discoveries every weekend.
12K
1.2K paid
~0%
Subscriber count is a platform estimate
Insufficient data
11 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$5K
1.2K paid subs
$5K/mo – $5K/mo(±0%)
5.0
8.5
0.11%
(comments + likes) / subscribers
Weekly
0.6 posts/week
31/100
Variable (~12.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| The Pink Report | 147K | +0.3% | Free | substack |
| a twenties pov | 38K | N/A | $5/mo | substack |
| Shop Rat by Emilia Petrarca | 31K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 12K | $4,770 | — |
| Mar 2026 | 12K | $4,770 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
12K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 255 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $7.52/mo category average (1711 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 36/100 | 10% |
| The End of My Career |
| 24K |
| N/A |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier