Propertyday

Investor Due Diligence Report

ghostReal Estate

Property, Design, and Information

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$883

~200 est. paid subs

$442/mo – $1K/mo(±50%)

Quality & Publishing

Audience Quality Score

48Fair

0100

Publishing Pace

~3x per week

3.1 posts/week

Publishing Consistency

58/100

Variable (~3.6d avg)

Competitive Landscape (Real Estate)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Zillow Gone Wild 🏡	135K	N/A	Free	substack
Cashflow Diary Direct	18K	N/A	$77/mo	substack
The Bright Build	3K	N/A	Free	substack
Cities in Mind	1K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	2K	$883.33	—
Mar 2026	1K	$441.67	-50.0%
Apr 2026	1K	$441.67	~0%
May 2026	1K	$441.67	~0%
Jun 2026	1K	$441.67	~0%
Jul 2026	1K

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

2K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

85% of 60 similar-size peers in Real Estate have paid tiers

Pricing position

$5/mo vs $5/mo category median (77 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.