Rampart

Investor Due Diligence Report

ghostFinance

Investigative commentary on Australian business and finance, led by Joe Aston.

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Key Metrics

Subscribers

14K

Medium confidence

Weekly Growth

+9.7%

Revenue Analysis

Pricing

$65/mo

$680/yr annual option

Est. Monthly Revenue

$24K

~483 est. paid subs

$12K/mo – $36K/mo(±50%)

Quality & Publishing

Audience Quality Score

51Fair

0100

Publishing Pace

~3x per week

3.4 posts/week

Publishing Consistency

79/100

Consistent (~2.2d avg)

Competitive Landscape (Finance)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Benzinga \| Ring The Bell	814K	N/A	Free	substack
Unusualwhales Newsletter	386K	-0.3%	$10/mo	substack
Stephen Leeb, PhD > Turbulent Times Investor	356K	-0.1%	Free	substack
Belanger Trading	326K	N/A	$1,400/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	6K	$10,350	—
Mar 2026	6K	$10,350	~0%
Apr 2026	12K	$20,700	+100.0%
May 2026	12K	$20,700	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

14K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 169 similar-size peers in Finance have paid tiers

Pricing position

$65/mo vs $12/mo category median (1207 newsletters)

Pricing History

Date	Monthly	Annual
Feb 2026	$65	$680
Feb 2026	$366	$4,399

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencemedium

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.