Luna Chai
Investor Due Diligence Report
by Luna Chai
ghostTravel
Here be the musings and stories of a simple traveling artist.
1K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$442
~100 est. paid subs
$221/mo – $663/mo(±50%)
Previously Bi-weekly
0.6 posts/week
74/100
Consistent (~12.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Hickman's Hinterlands | 17K | N/A | $8/mo | substack |
| PASSAGES: Life & stories from a professional writer | 16K | N/A | $5/mo | substack |
| Happy Hoteling | 16K | +3.9% | $10/mo | substack |
| Backroad Portfolio | 16K | -2.9% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1.5K | $662.5 | — |
| Mar 2026 | 1K | $441.67 | -33.3% |
| Apr 2026 | 1K | $441.67 | ~0% |
| May 2026 | 1K | $441.67 | ~0% |
| Jun 2026 | 1K | $441.67 | ~0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 173 similar-size peers in Travel have paid tiers
Pricing position
$5/mo vs $5/mo category median (352 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Janelle Hanchett |
| 11K |
| N/A |
| $5/mo |
| substack |