Investor Due Diligence Report
A weekly newsletter about the business, technology and culture of Retail.
200
20 paid
N/A
Pricing
$5/mo
$50/yr annual option
$79.5
20 paid subs
$80/mo – $80/mo(±0%)
2.0
1.00%
(comments + likes) / subscribers
~2x per week
2.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Business Engineer | 90K | N/A | $99/mo | substack |
| Better You | 76K | +2.8% | Free | substack |
| How We Grow | 76K | -0.7% | $97/mo | substack |
| Scarlet Ink | 73K | N/A | $12/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 200 | $79.5 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Uses substack platform
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 2K category median (based on 792 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 263 similar-size peers in Business have paid tiers
Pricing position
$5/mo vs $145.44/mo category average (1513 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 76/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| 38K |
| N/A |
| Free |
| substack |