Recruiting Brainfood

Investor Due Diligence Report

substackBusiness

Once-a-week, manually curated recruiting content from non-mainstream sources, direct to your inbox. Trusted by over 30,000 recruiters / HR people worldwide.

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Key Metrics

Subscribers

41K

2.9K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$7.99/mo

$99.99/yr annual option

Est. Monthly Revenue

$21K

2.9K paid subs

$21K/mo – $21K/mo(±0%)

Engagement

Avg Comments/Post

2.0

Avg Likes/Post

38.0

Engagement Rate

0.10%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

68Fair

0100

Publishing Pace

Previously Weekly

1.0 posts/week

Publishing Consistency

100/100

Very Consistent (~7.0d avg)

Competitive Landscape (Business)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Ravi on Product	32K	N/A	Free	substack
GTM Strategist	29K	N/A	Free	substack
GTM Vault	26K	N/A	$10/mo	substack
Lolita's Newsletter	23K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	41K	$21,257.44	—
Apr 2026	41K	$21,257.44	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

41K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 90 similar-size peers in Business have paid tiers

Pricing position

$7.99/mo vs $7/mo category median (1472 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$8	$100

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	47/100	30%
Paid Subscriber Ratio	93/100	25%