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Platform Portability
Uses Substack subdomain (rickrubin.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A weekly communiqué of actionable practices.
Data updated Today
Weekly Growth
Stable
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Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
vs 161 newsletters in Culture
262K places you in the top 10% of newsletters in this category.
Engagement Rate
0.04%
median: 0.00%
Posts per Week
1.7
median: 0.9
Publishing Frequency
Weekly
Last published Oct 19, 2026
Usually publishes Sun
1.7 posts/week avg
Culture Pricing
$5/mo median
Above average(+40%)
Monetization Readiness
Already monetizing
87% of similar-size Culture newsletters also have paid tiers
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Start tracking — freePublishing Consistency
82/100
median: 66/100
Subscribers
262K
median: 1K
| Subscriber-only |
| Always EngageThe same path is never the same pathOct 11, 2026 | Subscriber-only |
| New Moon ObserverOctober 10, 2026Oct 10, 2026 | Public |
| Work in a Different ModeTest the edgesOct 4, 2026 | Subscriber-only |
| Get to the EssenceLook beyond the surfaceSep 27, 2026 | Subscriber-only |
| Discover Your Natural TendenciesReclaim your rough edgesSep 20, 2026 | Subscriber-only |
| Pay Attention to the UnexpectedThe hand of the unknownSep 13, 2026 | Subscriber-only |
| New Moon ObserverSeptember 10, 2026Sep 10, 2026 | Public |
| See the Past in the PresentThere are hidden roots beneath every “sudden” insightSep 9, 2026 | Subscriber-only |
| You Are the Audience, You Are the CustomerMake what you wish existedAug 30, 2026 | Subscriber-only |
Avg Comments
3.2
Avg Likes
94.8
Engagement Rate
0.04%· ~98 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 262K+ subscribers
Quality Score
Engagement vs Culture
0.04% engagement rate
Score Breakdown
Engagement Score

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++1.3%/wk

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325K subs
++1.6%/wk
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