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Platform Portability
Uses Substack subdomain (rickrubin.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Data updated Yesterday
Avg Comments
2.6
Avg Likes
78.8
Engagement Rate
0.03%· ~81 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 240K+ subscribers
Quality Score
Engagement vs Culture
0.03% engagement rate
Score Breakdown
Engagement Score
Title | Access |
|---|---|
| New Moon ObserverJuly 14, 2026Jul 14, 2026 |
| Public |
| Look at the Past Through the Lens of TodaySeeing the work as if for the first timeJul 12, 2026 | Subscriber-only |
| Weekly Digest: July 6The anatomy of a joke with Louis C.K. on the podcast, finding one's centre, and a classic from Paul Cézanne.Jul 6, 2026 | Public |
| Louis C.K. Doesn't Trust the Biggest LaughsLouis C.K. joins Rick Rubin on the Tetragrammaton podcast this week. Subscribers listen ad-free.Jul 6, 2026 | Subscriber-only |
| Let's Cooperate“Yes, And,” not, “No, But”Jul 5, 2026 | Subscriber-only |
| Capturing the Sound of a MomentPeter McGrath joins Rick Rubin on the Tetragrammaton podcast. Paid subscribers can listen to the ad-free episode here.Jun 30, 2026 | Subscriber-only |
| Single-Line PoetrySparking an echo in othersJun 29, 2026 | Subscriber-only |
| Do What You Don’t DoChallenge your limiting storiesJun 21, 2026 | Public |
vs 156 newsletters in Culture
240K places you in the top 10% of newsletters in this category.
Engagement Rate
0.03%
median: 0.01%
Posts per Week
1.8
median: 1.0
Publishing Consistency
79/100
median: 65/100
Subscribers
240K
median: 1K
20.4K paid
Weekly Growth
Stable
Paid Subscriber Retention
+2.1%
net growth
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Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
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34K subs
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32K subs
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Publishing Frequency
~2x per week
Last published Jul 14, 2026
Usually publishes Sun
1.8 posts/week avg
Culture Pricing
$5/mo median
Above average(+40%)
Monetization Readiness
Already monetizing
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Priced at $7/mo, 40% above the Culture median of $5/mo.