Ries is Positioning
Investor Due Diligence Report
substackMarketing
The Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
200
20 paid
0%
Pricing
$5/mo
$50/yr annual option
$80
20 paid subs
$80/mo – $80/mo(±0%)
Previously Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 71K | +0.8% | $6.99/mo | substack |
| Ecom Circle | 37K | N/A | Free | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Influencer Impact: Creator Edition by People First | 25K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 200 | $79.5 | — |
| Mar 2026 | 200 | $79.5 | ~0% |
Platform Dependency
Uses substack platform
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 2K category median (based on 131 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
94% of 48 similar-size peers in Marketing have paid tiers
Pricing position
$5/mo vs $7/mo category median (247 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| Vincos Newsletter |
| 20K |
| N/A |
| Free |
| substack |